Anyone can design cool webpages. Great if it’s attractive. But it will only become excellent with the right concept. It is only good if it’s relevant. The search engines decide what’s relevant, more specifically: Google renders the decision. With a German market share of 94,88% (source Statista, December 2014), Google decides the relevance of search results and therefore the positioning as well. This could be appreciated, or not, but fact is fact. Search engine optimization in Germany means Google optimization. Only those who reach the popular page 1 will be successful online.

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